08/13/2022
graphic

Graphic design is a form of visual communication consisting of illustration, typography, and photography is a Graphic design.

  • The role of desgin:

It’s more than simply being artistic

as well as Communicates a message effectively and

It is universal and thus can be understood by most

  • Foundation of good design
    • Elements are the building blocks of your design
    • Principles are how to apply these building blocks

Elements of Design

Space

               Negative space-empty areas

Positive space-filled areas

Provides a visual rest

Essential for legibility

Line.

               Primal element

               Straight, curved, or broken up

Thick or thin

Vertical, horizontal, or diagonal also

The line can also be implied

Shape

               Also known as form

               Organic shape-natural

               Inorganic shape-manmade

Abstract shape-simplified

Size

               Also known as scale or mass

               Size is relative to other elements

               Draws attention to larger items

               Shifts emphasis away from less important elements  in the same way

Texture

               The texture is physical or visual

               Repeating shape continuously

               Aids in keeping objects relative

               Creates a sense of depth

Value

               Tones of light and dark.

               Emphasize certain aspects

Color

               Understand color theory and psychology

               as well as Good design works in the absence of color but enhances your design

               Group elements together

               Creates impact

               Evokes emotion

The Principle of Design

Focal point

               Also known as emphasis

Most important visual

Have only one focal point

Contrast

               Texture vs smooth

Small vs large

Dark vs light

Positive space vs negative space

Balance

               Symmetrical balance- two opposite side reflect equally

               Asymmetrical balance- two opposite side are unequally but still maintain balance

Movement

               Controls the flow of the eye

               Too much movement is exhausting

Pattern

               Also known as rhythm or repletion

               The continuous pattern creates movement

               Repetition of elements forms a rhythm/pattern

Unity.

               Harmony

               Our voice

               Design consistency

Theory of Gestalt

               Proximity

  • The distance between elements As well as
  • Closer objects seem unified

Similarity

  • Items that look alike
  • Belong together

Continuity

  • Links to the principle of movement
  • Our minds will follow a line instead of breaking it up

Closure

  • Fills in the gaps and sees things that don’t exist.

If you really feel that this information is valid for you then follow our page.

learning points – Home | A better learning future starts here

Leave a Reply

Your email address will not be published.